In April 1967, Miyamae CO. LTD started the manufacture and sales of the worlds first electric reels for fishing. Initially these electric reels were misused by the fishing mania, but after it was broadcast on a TV program its convenience became clear, leading to a gradual increase in number of its enthusiasts. Today the company holds 43 of share in the electric reel industry and without stopping at the domestic market is also exporting to a wide range of foreign markets like USA, Europe, Taiwan, Malaysia etc. The companys deepsea fishing electric line, also being called as the genre of deepsea fishing, holds almost 100 share and keeping in mind the rise in average age of the fishermen they have been increasing the turnover every year. The company continues to market its 12 volt Commandx Series and the 24 volt US Series which is a high quality, feature rich deepsea fishing electric trolling reel and in addition for small and middle sized use. The recently introduced Command X6Z intended for beginners to professionals, is highpowered, reasonably priced and is being highly talked about. The company expects that this product will turn out to be one that can be enjoyed to the full regardless of whether the user is an amateur or a professional.

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